Optimize Your Site for Mobile Devices

Important Facts About Mobile Marketing

Ryan Frank, Best Rank SEO Analyst, discovered a post on Search Engine Land by Joshua Odmark entitled, "Top 10 Reasons Your Website Should Go Mobile." This post includes a few facts and figures that speak volumes about mobile website development. Listed are a few of the main points from his article:

Google has a separate index for mobile content. Google now has separate indexes for both traditional web content and mobile content. If you have added your mobile site to Google's mobile index, you will have a better likelihood at showing up in search results than a site without a mobile optimized design. In addition, these two different indexes should lessen any concerns of potential duplicate content issues.

Your regular website will not be sufficient anymore. Simply stated, websites that are designed for traditional web browsers are not going to be viewed well on mobile browsers. The screen sizes on mobile devices are clearly much smaller and also come in a number of different shapes. Your mobile web design should be a more basic version of your main site with only necessary information.

A fifth of Americans today access the internet via mobile devices each day. This number is astonishing and will continue to grow. Mobile phone technology has grown at an accelerated rate and will continue to do so. Additionally, the prices of smartphones and data plans are falling every year and so more and more people are able to afford them.

$1.6 billion was spent via mobile devices in 2009. Mobile commerce seems to be yet another aspect of mobile web browsing that has only begun. This number, which is already rather momentous, may skyrocket over the next few years. People are making more and more purchases on mobile devices when they are on the go.

A few of the companies that have good mobile site designs include Papa John's Pizza, Amazon, Bank of America, Facebook, Twitter, Digg, and more..