Optimize Your Site for Mobile Devices

iPhone® / iPad™ Specific Solutions

It’s estimated that within five years, more people will be connecting to the Internet using mobile devices than on desktop PCs. NetParadigms offers iPhone® and iPad™ custom mobile web solutions so you can effectively communicate your vision using the latest custom mobile web technology and meet your users where they are.

Our customized mobile web solutions help you capture mobile web traffic and direct users to a uniquely tailored mobile web environment. In addition to iPhone® and iPad™ mobile web customization, NetParadigms also offers custom web solutions for other mobile devices outside of the Apple/Mac family.

Optimize Your Site for Mobile Devices

Why you need a Droid optimized website?

More and more, we are seeing a current rise in the use of Droids and other smartphones that many people utilize to access the internet. About 60,000 Android phones are sold daily, which is about 22 million Android phones per year. This gives us an idea of how popular the Droid phone is.

Many consumers depend upon their Droids to do the things they would normally do on laptops and PC’s. They are used for emailing, searching the web, networking with others through social media, and doing online commerce.

As a business owner you want to be up-to-date on your marketing options! Mobile marketing is certain to beat the Internet, TV, radio, print, and billboards. If you don’t have a Droid optimized website already, you may be losing a large number of possible clients. Mobile internet browsing is estimated to actually exceed normal PC internet browsing. If you currently don’t have a Droid website design, then you are not being accessed by many of your potential clients.

Mobile Optimized Website Development

Why you need a mobile optimized website

In our day, we are seeing a current rise in the use of mobile devices that many people utilize to access the internet. More and more consumers rely on their mobile devices to do the things they would normally do on laptops and PC’s. They use them for emailing, searching the web, networking with others through social media, and doing online commerce.

As a business owner you really don’t want to be left behind! Mobile marketing is certain to beat the Internet, TV, radio, print, and billboards. If you don’t have a mobile-optimized website already, you may be losing a large number of possible clients. The following are some statistics to back up this theory:

• Handset numbers demonstrate strong growth in smartphone sales (Gartner), which will be 29 percent of all cell phones by 2014 (Ovum). This indicates a wider mobile Web experience for mobile consumers.
• Mobile users are increasing quickly. There will be 5.8 billion mobile subscribers worldwide by 2013 (Portio Research). No other media grouping suggests anything like this reach.
• 60 percent of the world is now covered by a high speed mobile network (3G Americas). That means better access to high-speed downloads.
• Even if the world recession continues, mobile services revenue will continue to increase (ABI Research).

Mobile internet browsing is estimated to actually exceed normal PC internet browsing. Google even has a new search engine specifically for mobile consumers, and if you currently don’t have a mobile website design, then you are not being accessed by many of your potential clients.

Optimize Your Site for Mobile Devices

Isn’t my existing website mobile optimized?

Most likely your website is not mobile optimized. More and more potential clients search for your website each day and view it on their mobile devices, but what they see is not what it should be.

To give yourself a good jolt, if you haven’t looked at your website on a mobile phone, you should look at it on one. This will give you a good idea of how important it is to have a mobile optimized website.

Optimize Your Site for Mobile Devices

Why a mobile optimized website should be your first step

If you start with a smartphone optimized design, you can make sure that the first time someone types in your website address on their mobile device, they are immediately sent to a mobile optimized website.

This makes it easier on your clients as it doesn’t force them to download an application before interacting with your website. This will become more and more important as many mainstream users don’t know what an App store is and don’t want to find out.

Optimize Your Site for Mobile Devices

What is mobile optimized marketing?

Here’s the official definition of mobile optimized marketing:

“Mobile optimized marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

In this day and age, millions of businesses are increasing their sales all around the world by using the internet. However, marketing and promoting products and services through PC’s and laptops are no longer the norm for those who have been using online business for a while. What is used more often these days is M-commerce (Mobile Commerce).

M-commerce, which is business through mobile means, has become necessary for online promotion and marketing. The reason for this is that there are many more mobile users than PC or laptop users now. You really want a specific mobile site design these days to promote and market your products and services.

You can only profit from mobile marketing if you have a mobile site created via mobile optimized development. You need a mobile site design for your website because statistics show that more than 1 billion customers will access internet by mobile phones by 2014.

So, you should no longer rely only on normal websites, which are only intended for viewing on PC and laptop screens, whose screen resolution is totally different from mobile screen resolution.

You will lose a large group of your potential market if you do not optimize your website for mobile phones. To achieve this, you have to think about two important issues:

1. The design of the website that facilitates easy access to mobile devices.

2. What will make the website available to people via mobile search engines.

“With smartphone and mobile device use on a drastic rise, mobile sites are becoming a necessity for many businesses,” states Best Rank SEO Analyst, Ryan Frank, in his blog post. “While a mobile site won't benefit every business, these sites can both increase leads as well as convert directly to sales for many businesses.”

Here are some of the most common types of businesses that can profit from mobile website development:

• Content Driven News Sites/Blogs
• e-Commerce Stores
• Impulse Purchases (example: pizza delivery)
• On Demand Services (example: taxis)
• Local Businesses (example: restaurants)
• Emergency Services (example: tow trucks)

Optimize Your Site for Mobile Devices

Most important tools of mobile marketing

Text messaging/SMS

Text messaging is the clearest form of mobile marketing because so many people are doing text messaging -123 million Americans and 3 billion people worldwide.

Mobile couponing and offering a discount or special offer via text message are the most common ways of marketing using text messaging. There are also others ways such as alerts, sending mobile site links, text clubs, product/service information, interactive voting, contests, text-to-donate, etc.

Mobile Optimized Website Development and Design

Over 50 million people in the United States are accessing the internet with their phones and they are anticipating websites that work on their phones. People want to find what they need quickly. The mobile web experience is not about simply "browsing" but about "finding."

Mobile Advertising

Just as there is banner advertising on the PC version of the Internet, there are also banner ads on mobile optimized websites. Also there is pay-per-click marketing which is associated with mobile search. A person searching for something on their phone will see search result ads displayed along with the listings they found.

Mobile Email

Every day there are millions of people who check their email on their mobile phones. Once a person is interacting with you on their mobile phone, you are doing mobile marketing, whether it is intended as such or not. Each email that goes out must be easy to read on a mobile device. People get so much email that they are not likely to look at emails twice. If they are seeing it for the first time on a mobile device, it should work because you may not get a second chance when they are on their desktop later.

Optimize Your Site for Mobile Devices

Important facts about mobile marketing

Ryan Frank, Best Rank SEO Analyst, discovered a post on Search Engine Land by Joshua Odmark entitled, "Top 10 Reasons Your Website Should Go Mobile." This post includes a few facts and figures that speak volumes about mobile website development. Listed are a few of the main points from his article:

Google has a separate index for mobile content. Google now has separate indexes for both traditional web content and mobile content. If you have added your mobile site to Google's mobile index, you will have a better likelihood at showing up in search results than a site without a mobile optimized design. In addition, these two different indexes should lessen any concerns of potential duplicate content issues.

Your regular website will not be sufficient anymore. Simply stated, websites that are designed for traditional web browsers are not going to be viewed well on mobile browsers. The screen sizes on mobile devices are clearly much smaller and also come in a number of different shapes. Your mobile web design should be a more basic version of your main site with only necessary information.

A fifth of Americans today access the internet via mobile devices each day. This number is astonishing and will continue to grow. Mobile phone technology has grown at an accelerated rate and will continue to do so. Additionally, the prices of smartphones and data plans are falling every year and so more and more people are able to afford them.

$1.6 billion was spent via mobile devices in 2009. Mobile commerce seems to be yet another aspect of mobile web browsing that has only begun. This number, which is already rather momentous, may skyrocket over the next few years. People are making more and more purchases on mobile devices when they are on the go.

A few of the companies that have good mobile site designs include Papa John's Pizza, Amazon, Bank of America, Facebook, Twitter, Digg, and more..